LATEST NEWS

26

May

2014

...

iPhone Cases Now Available - Limited Quantities

Great News! Check out our latest additions to the Proof Eyewear online store - brand new iPhone cases (perfect for 4s and 5). Available in two colours: zebra and walnut. Check them out here! Limited Stock, Get in Quick.  P.S. - All cases are made from 100% sustainable wood and waterproof.  

06

May

2014

...

Calling ALL Photographers

  This is a chance of a lifetime! We are sending a massive shout out to all aspiring photographers who want an amazing opportunity to show off their talent to the world. Join us in a collaborative project called #TheProofProject, dedicated to giving young artisans and talented newcomers an opportunity to shine. Applications are open and you can show your interest by dropping us a line at support@branched.com.au and we'll get back to you with more info. Who knows? You could be featured in our next big campaign!  

04

Apr

2014

...

Polarised vs. Non-Polarised. What's the difference?

When you hear the word "Polarised", what's the first thing you think about? Protection! While most of our lenses are polarised, all of them are guaranteed to offer 100% protection from UVA/UVB rays. It's almost safe to say that Polarised is become somewhat of a "buzz word", making people feel better about what sunglasses they are wearing. In fact, most sunglasses have some form of "protection", but not all have high level protection. Damage to the eye from UV rays is ongoing, so it’s important to wear sunglasses that offer this protection from early on. Our polarised lenses are designed to eliminate 99% of glare that is reflected off horizontal surfaces, such as water, snow and even the road. This means that our sunnies are perfect for wearing at the beach, at the snow or even while driving.  Did you know that our polarised lenses can also increase visual clarity and reduce eyestrain? Let's break it down: Reflected light is around three times brighter than regular sunlight (meaning your eyes work extra hard to see). Polarised lenses reduce the eyestrain caused by the brightness by eliminating the glare. This means less squinting and less discomfort, for every eye. So, just remember, every time you see any other lens type - whether it be Grey, Fade or Gold - it still means there is a level of protection.

JOIN THE CONVERSATION