LATEST NEWS

04

Apr

2014

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Polarised vs. Non-Polarised. What's the difference?

When you hear the word "Polarised", what's the first thing you think about? Protection! While most of our lenses are polarised, all of them are guaranteed to offer 100% protection from UVA/UVB rays. It's almost safe to say that Polarised is become somewhat of a "buzz word", making people feel better about what sunglasses they are wearing. In fact, most sunglasses have some form of "protection", but not all have high level protection. Damage to the eye from UV rays is ongoing, so it’s important to wear sunglasses that offer this protection from early on. Our polarised lenses are designed to eliminate 99% of glare that is reflected off horizontal surfaces, such as water, snow and even the road. This means that our sunnies are perfect for wearing at the beach, at the snow or even while driving.  Did you know that our polarised lenses can also increase visual clarity and reduce eyestrain? Let's break it down: Reflected light is around three times brighter than regular sunlight (meaning your eyes work extra hard to see). Polarised lenses reduce the eyestrain caused by the brightness by eliminating the glare. This means less squinting and less discomfort, for every eye. So, just remember, every time you see any other lens type - whether it be Grey, Fade or Gold - it still means there is a level of protection.

17

Mar

2014

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SNEAK PEEK : Back to Wood Autumn 2014

The leaves might not have dropped yet, but we are about to drop some new Proof frames for A/W 14. Proof Eyewear originated itself as one of the purveyors in handcrafted wooden eyewear and this new launch means its BACK TO WOOD. Over the past year, we have seen amazing success with the newest eyewear designs -  the Donner, Scout and Sawtooth, but with great design comes evolution and we are so psyched to release the brand new phase of these designs. Along with new additions, we are bringing back a long awaited classic, but in a whole new way! Our Hayburn has taken new shape and will be available in the wood variety - very similar to it's counterpart, The Bogus. Also, a variety of functional accessories will be available for order soon. More to come very very soon, but rest assured it will be well worth the wait! 

03

Mar

2014

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The lowdown on our eco-friendly packaging

"A modern touch of simplicity while keeping the product eco-friendly"This is one of Proofs co-founders explanation of the boxes we use to deliver your sunnies in. Although it might seem an over the top explanation of product packaging - that is exactly what these boxes are!Crafted from 100% pinewood and consisting of a laser engraved slogan, these boxes were created with the help of customer feedback. The pinewood not only makes it eco-friendly but also makes an excellent way to safely ship your product, as well as offer an excellent way for you to store your sunnies while travelling the globe.The slide-top design ensures functionality and that they will fit any size Proof frames.After all, wooden sunglasses should be kept in nothing but a wooden case...

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