News ~ Sustainable

  • The Ada
    The Ada

      The much-loved Ada Wooden Sunglasses have made a return to Proof Eyewear. Along with the classic Ada Yellow Tortoise Polarised, we are excited to announce our newest look for the Ada – The Ada Black Tortoise Polarised. These looks are perfect for the Australian festival season, as they bring a chic, classic look to any outfit. With countless Summer festivals on the way, it would be hard not to get your hands on a pair of the Ada Yellow or Ada Black. Not only are the Ada’s one of Proof Eyewear’s most popular style, but also they are also...

  • Back in Black - W15
    Back in Black - W15

    Dark shades are definitely a thing. You walk in and suddenly you've just created an aura of mystery.  PROOF is known for it's undeniable shapes, colours and recycled materials. From Ebony to Classic Black, they are timeless.  Kiara aka Lion In The Wild is a fan of the Hayburn Ebony Wood frame and she definitely rocks it. HOW TO GET THIS LOOK: We recommend pairing our Black and Ebony styles with lighter tones. When it doubt, always go simple. Wear in confidence knowing you have just funded our give back initiatives in the US through the Do Good Program.  Proof x...

  • #BONDSBLOGGER + Proof Eyewear
    #BONDSBLOGGER + Proof Eyewear

    The iconic Australian clothing company, Bonds, has teamed up with Proof and Melbourne-based blogger Rose Taupe. We are all over these comfy basics and it just goes to show easy it is to transition into the cooler season.    Ina is wearing the Ada Tortoise frame, with her cozy striped knit from the Bonds collection.  To find out more on how it all came together, check out the latest feature on the BONDS blog.

  • Welcome to Happy Valley - Featured Partner of the Month
    Welcome to Happy Valley - Featured Partner of the Month

    Vibrant and quaint, Smith Street in Collingwood, perfectly encapsulates everything Melbourne is exactly about. Bustling chatter and movement, accompanied by slow rumbles of trams, with a plethora, diverse choice of cuisine, nestled amongst both unique, grungy stores and common, popular brands.  Amidst the Melbournian treasures located on Smith Street, lives one of a kind, Happy Valley. An exciting design/book/art shop, Happy Valley stocks a wonderful, large range of art prints, books and cool designs with many brands proving unique, unable to be found anywhere else in Australia - including Proof Eyewear.   Owner, Chris Crouch (previous owner of Polyester Records, Candle Records...

  • #ProofFrontierProject - Aurora Didomenico
    #ProofFrontierProject - Aurora Didomenico

    "Hiking style should be practical, warm, layered & comfortable but let's not forget about aesthetically pleasing." Skins, merino wool garments, wind protectors, parkas and accessories should all tie together with neutral tones to display an earthy/heritage feel - 'Classic Americana' if you will. Sounds pretty perfect to us.  We caught up with @aurora_didomenico wandering and getting lost somewhere in Middle Earth (aka New Zealand). She seamlessly incorporates the Ada Tortoise into her travels.  Proof Eyewear Australia xo