News

  • #BONDSBLOGGER + Proof Eyewear
    #BONDSBLOGGER + Proof Eyewear

    The iconic Australian clothing company, Bonds, has teamed up with Proof and Melbourne-based blogger Rose Taupe. We are all over these comfy basics and it just goes to show easy it is to transition into the cooler season.    Ina is wearing the Ada Tortoise frame, with her cozy striped knit from the Bonds collection.  To find out more on how it all came together, check out the latest feature on the BONDS blog.

  • Welcome to Happy Valley - Featured Partner of the Month
    Welcome to Happy Valley - Featured Partner of the Month

    Vibrant and quaint, Smith Street in Collingwood, perfectly encapsulates everything Melbourne is exactly about. Bustling chatter and movement, accompanied by slow rumbles of trams, with a plethora, diverse choice of cuisine, nestled amongst both unique, grungy stores and common, popular brands.  Amidst the Melbournian treasures located on Smith Street, lives one of a kind, Happy Valley. An exciting design/book/art shop, Happy Valley stocks a wonderful, large range of art prints, books and cool designs with many brands proving unique, unable to be found anywhere else in Australia - including Proof Eyewear.   Owner, Chris Crouch (previous owner of Polyester Records, Candle Records...

  • #ProofFrontierProject - Aurora Didomenico
    #ProofFrontierProject - Aurora Didomenico

    "Hiking style should be practical, warm, layered & comfortable but let's not forget about aesthetically pleasing." Skins, merino wool garments, wind protectors, parkas and accessories should all tie together with neutral tones to display an earthy/heritage feel - 'Classic Americana' if you will. Sounds pretty perfect to us.  We caught up with @aurora_didomenico wandering and getting lost somewhere in Middle Earth (aka New Zealand). She seamlessly incorporates the Ada Tortoise into her travels.  Proof Eyewear Australia xo       

  • Find the Perfect sunglasses for your face shape in 90 seconds!
    Find the Perfect sunglasses for your face shape in 90 seconds!

    FINDING THE PERFECT SUNGLASSES FOR YOU! This video will finally take the guess work out of finding the perfect Proof frame for your face.   Still unsure about which pair is right for you? We offer a 30 day return and exchange policy. Learn more here.

  • Latest #ProofFrontierProject Collaboration: Sam Wilder
    Latest #ProofFrontierProject Collaboration: Sam Wilder

    We are welcoming in the new season in proper form. The recent collaboration in the US with talented photographer @SamWilder is mixed with nature feels and autumnal landscapes. Featuring our stand out shapes and the models are wandering through nature and making us want in!  "One word to describe my shooting style is natural. I like to shoot with natural light and use a natural colour space. Even when using artificial lighting, I try to find a natural balance. The inspiration for this shoot was the shades themselves. Each frame told its own story and I just tried to capture that, Wilders...